Copy writing for conversion is a challenging task that most marketers struggle with. Whether it’s B2B or B2C, the objective is always to have them convert into a lead or sale. Where most marketers hit a wall is understanding their audience and their needs. When creating content you have to balance value offered to your audience and the incentive for them to continue their journey into your funnel.
Here are a few tips that I’ve used across multiple verticals and conversion goals.
Don’t write for Google, write for you target audience and purpose of your content.
- Understand your audience: Before you start writing, make sure you understand who your target audience is and what their pain points are. This will help you craft copy that speaks directly to them and addresses their specific needs.
- Keep it simple: Avoid using jargon or technical terms that your audience may not understand. Keep your language simple and easy to read.
- Use action words: Use action words and phrases that encourage your audience to take the next step, whether it’s to buy a product, sign up for a service, or contact you for more information.
- Use headings and subheadings: Break up your copy into smaller chunks using headings and subheadings. This makes it easier for your audience to scan and understand the main points of your message.
- Use numbers and statistics: Use numbers and statistics to back up your claims and add credibility to your message.
- Use testimonials and social proof: Include testimonials and social proof from satisfied customers to build trust and credibility with your audience.
- Use images and videos: Use images and videos to break up the text and make your content more visually appealing.
- Use the right keywords: Incorporate the keywords that your audience is searching for into your copy, but make sure to use them naturally and not stuff them into your content.
- Use call-to-action: Include a clear call-to-action in your copy, telling your audience exactly what you want them to do next.
- Test and optimize: Test different versions of your copy to see what works best, and use the results to optimize your content for conversions.
By keeping these tips in mind, you can write conversion-focused copy that will help you drive more traffic to your website and improve your search engine rankings. Remember to always keep your audience in mind, and make sure that the copy you write speaks directly to them and addresses their specific needs.