Ok, so this is nothing new. We know Google and the rest of the big players on the web have been storing every action we do; from clicking close on a pop-up ad to surfing page-by-page on a lifestyle website to full on website-to-website tracking. What does all this mean? Super targeted advertising. With Google having it’s hands in every honey pot on the web, your every action is recorded and then compiled to build a profile of what you like so that advertisers can sell you what you may want.  Savvy marketers and website owners realize the current power of analytics. Understanding how visitors enter your website and what they do can help you develop sales funnels that will ultimately lead to more profitability or leads.

With Google getting ready to unleash it’s customized search (based on your browsing/search pattern) and localized search (without having to login) search results will now be tailored by Google on what it thinks you really are looking for. If your in San Diego and type “pizza” (without quotes) odds are you will get business listing at the top of the page all within the San Diego county, all organic.

So get ready for the ride, it’s comming!